Diamond Bank has partnered Facebook to train over 20,000 Small and Medium Enterprises (SMEs) in Nigeria, as a way of boosting their businesses through online visibility.The digital training session, anchored by SheLeads Africa, a representative of Facebook, started at the weekend in Calabar, as the start-off point with over 120 SME customers of Diamond Bank.
The Head, Regional Businesses South, Mr. Nkem Okoro, said after the training: “We are leveraging technology with SME businesses. The programme is about collaboration between Facebook and Diamond Bank. The idea behind the exercise is to give our SME customers the platform to merge their business with their Facebook accounts.”
According to him, with the over two billion people on Facebook, they would be able to showcase their products, as well as, get links that will take their businesses far and wide.
Mrs. Ayodele Olojede, Head, Emerging Businesses (SME Banking) said: “Diamond Bank is focused on supporting SMEs and we recognise that access to market was a limiting factor in doing business. We also recognise the contributing factor of women in the growth of GDP. It is, therefore, important to continue to support them to scale up and improve their productivity.
“What we are doing today is to create online visibility and teach them how to monetise that visibility. Just by being on Facebook, you can increase your sales by over 33 per cent and a lot of women are not aware of this. Facebook is already a market for 26 million Nigerians and yet business owners are not aware. So, if you are not online, you are missing the opportunity to be able to scale up your businesses. That is the reason for this training.”