Google Business Profile is one of those free but essential online tools every business owner should use to gain more presence online. The world has really gone digital, and almost everything you can think about today has an online presence. You will really make more success in your business pursuit if you can be found on the internet.
Over the years, Google has provided a good number of tools and features to help online businesses, one of these features is the Google Business Profile. With the rate at which the digital space is taking over the world, one needs to be sure of an illuminated coverage of one’s business online as well.
Of course, people go about creating business profiles on social media, on their website, etc. How about a free tool that gains you that exposure seamlessly? That’s where the Google Business profile comes to up the ante.
What Is Google Business Profile
A Google Business Profile is a free listing that appears in Google Maps and Google Search when potential customers search for your business. It includes your business name, address, phone number, website, and hours of operation. It may also include photos, videos, and other information that can make your business stand out.
Google Business Profile is a web profile created for a business. This profile is shown to help people searching for that business locally find relevant information about the business to help them make a good decision about patronage.
Benefits Of Google Business Profile
Google Business Profile is a vital tool for any business that wants to be visible online. Having a Google Business Profile makes it easier for your prospective customers to easily find your business whenever they search for it on Google.
It also helps you manage your online presence and track your performance on Google’s free business listing service.
There are many benefits of having a Google Business Profile, but here are the nine (9) most important ones:
1. Helps Customers Find You Online
If you want customers to easily find your business online, you need to have a strong online presence. One of the best ways through which you can build a strong online presence is to create a Google Business Profile. When customers search for your business or something related to that on Google, your business profile will show up or appears in the search results. To think of it, people tend to search almost everything on Google nowadays.
There are also times when you may want to check for the availability of a particular organization nearby, you search on Google for help, and Google uses your location to help streamline relevant results related to your search terms.
In a similar way, your prospective client gets to know about the existence of your business and the location in cases where they need to be physically present in your business location. This tool actually helped me in discovering an ophthalmologist for my eye, a place so hidden that without Google’s help, I wouldn’t have been able to discover it. You too can get your business discovered this way by using Google Business Profile.
As a business owner, you know that online visibility is key to attracting new customers. You also know that Google is the most popular search engine in the world. So why not combine the two by creating a Google Business Profile for your business?
2. Let’s You Manage Your Online Presence
If you’ve ever used Google to look up a business, you’ve likely seen a Google Business Profile. These profiles are created and managed by business owners themselves, and provide potential customers with valuable information about the business, such as hours of operation, contact information, and reviews.
Having a Google Business Profile gives you control over how your business appears on Google. You can add photos, business hours, and a description of your business.
3. Showcase What Makes Your Business Unique
Your Google Business Profile is an opportunity you can use to showcase what makes you unique or stand out from other competitors.
4. Google Business Profile Is Free
This comes as icing to the cake in that with the much discoverability and wide reach that Google my business offers you, it is still a platform that’s totally free. Seems too good to be true.
People gain this much discoverability by running ads, having a website (which we all know isn’t free), etc., but having this on a platter of gold is a rare opportunity to be cherished.
5. Google Business Profile Will Help You Gain More Organic Reach
As a small business owner, you may be searching for ways to increase your organic reach and visibility online. One way to do this is by creating a Google Business Profile.
Who wouldn’t want his business to be promoted organically? Your business now has a chance of reaching more people online, which could in turn increase your patronage.
Google Business Profiles are free listings that appear in Google Maps and Google Search, and they provide valuable information and details about your business to potential customers.
Creating a Google Business Profile is a simple and effective way to increase your organic reach and visibility online. If you haven’t already created a Profile for your business, now is the time!
6. Improved Brand Image
Your brand is what sets you apart from your competition and is what customers will remember about your business. A strong brand image can help you attract new customers and keep existing customers loyal.
Having your business online further solidifies your brand. People can easily recognize you on the search and tell you apart. It also makes your customers perceive you as professional which leaves an outstanding impression in the minds of your customers.
One sure way to improve your brand image online is to create a Google Business profile. Your Google Business profile is what comes up when people search for your business on Google. Having a strong and positive Google Business profile can help improve your brand image and help you attract new customers.
Here are two tips to go about this:
1) Use high-quality photos
Make sure to use high-quality photos on your Google Business profile. People will be able to see your photos when they search for your business on Google, so you want to make sure they are high quality and give a good impression about your business.
2) Use keyword-rich descriptions
7. Social Proof From Reviews
Google Business Profile offers a feature for reviews from your customers. Most times, people search online for reviews about a particular product or business as the case may be. When you have loads of positive reviews from loyal customers, this, in turn, builds social proof that helps other new clients build trust in your brand and business.
8. It Is Very Good For Information Dissemination
Just like you update your website to show the current situation, information, and otherwise, of your company, your Google business profile can also be updated to reflect the current stance of your business to help your users get updated information about your business.
You can update the working hours of your business, the recent physical location, add products, create offers, broadcast news, etc. This aids in perfect communication with your new and existing customers.
9. Google Business Profile Is User-friendly
Google’s business profile is both beginner and user-friendly. You don’t have to go through a steep learning curve to set up your Google business profile. It’s straightforward and easy to implement. This would come in handy for less tech-savvy business owners.
Creating a Google Business Profile only takes a few minutes. You are only required to provide a few basic information about your business, such as your business name, address, and phone number. You’ll also have to upload a profile photo and cover photo.
Once your profile is created, you can add more information about your business, such as your business hours, the products and services, and even photos. You may also add links to your website and social media accounts.
How To Set Up A Google Business Profile
1. First, create a Google account if you don’t have one yet
2. Sign in to Google business manager.
Google Business profile manager is a tool that allows businesses to effectively manage their online presence on Google. Businesses can use the Google Business profile manager to update their business information, respond to customers’ reviews, and monitor their online activity.
If you’re already signed into Google, it would make use of your Google account. If you have more than one Google account signed into your device, ensure you have the right Google account that’s connected to the business you want to register.
3. In the ‘business name’ field, enter the name of your business
4. Next, select your business type by checking the boxes accordingly
5. In the ‘business category’ field, enter the category that your business falls in.
6. For those with an online store, you would be required to verify your website after adding one.
Don’t worry it is a simple process.
7. For those without an online store, you would be asked to add a physical location for your business.
This is the business address that would show on a map when your business is searched for. So it is important to fill up the fields provided with the correct location details, then click on next.
You would be required to zoom the map that appears, and position the marker in the exact location of your business is located. When you’re done, click on ‘next’
8. In the next section, you would add your contact detail.
Add your business phone number and your website address in the fields provided. (Website is optional) Click on ‘next’ to continue. Another field will come up to ‘put your business on the map’; click continue.
9. Finally, you would be required to verify your phone number.
You would choose whether to receive the verification code via text or call. Input the code in the field provided. After the verification which usually takes less than 20 seconds, click next to begin customization. Get all the tips for customization in the heading below:
Customizing Your Google Business Profile
Now that you have gotten your Google business account verified and published, you need to start adding in some customizations to help you stay at the top of your game.
Google business account offers you a wide range of features that you can take advantage of. Like most business owners, you want to get the most out of your Google Business Profile. After all, your profile is one of the first things potential customers see when they search for your business on Google.
Fortunately, there are a few simple things you can do to customize your profile and make it more effective. Below are four (4) helpful tips:
#1. Add Logo, Photos, and Videos
As a business owner, you know that photos and videos are important for marketing your business. But did you know that they can also be important for your Google business profile?
People are visual creatures, so adding photos and videos to your Profile is an excellent way to grab their attention. Include photos of your products or services, your store or office, and your team in action. You can also add a logo, and short video clips to showcase your business in a more dynamic way.
Adding photos and videos to your Google business profile will give potential customers a visual of your business, which can help them decide whether or not to visit your business. Photos and videos will also help your business profile stand out from the competition.
So, including photos and videos in your Google business profile is a great way to show potential customers what your business is all about. Perhaps you haven’t already, be sure to add some photos and videos to your profile today!
Make your profile stand out with photos and videos. Google allows you to add up to 10 photos and one video. So, take advantage of this and add images that will showcase your business in the best light.
Here’s how to do it:
1. Sign in to your Google account and go to your business profile.
2. Click on the “Photos” tab.
3. Click on the “Add photos” button.
4. Select the photos or videos you want to upload.
5. Click on the “Upload” button.
That’s it! Your photos and videos will now be visible to anyone who views your business profile on Google.
#2. Write a compelling description
Whether you own a small business or a large corporation, your Google business profile is one of those essential tools you need to reach new customers. And one of the key elements of a successful profile is a compelling description.
Your Profile description is your chance to tell potential customers what makes your business special. Write a few sentences that describe your products or services, also include your mission, and what sets you apart from other competitors.
A good description not only tells potential customers what your business does but also why you do it. It should be clear, concise, and persuasive. And it should be written in language that your target audience will understand.
Here are two tips for writing a compelling description for your Google business profile:
- Use keywords.
Include relevant keywords so that your profile comes up in relevant searches. But don’t stuff your description with keywords – that will only turn people off.
- Keep it short and sweet.
Your description should be no more than a few sentences long. The goal here is to quickly grab attention and convey the most important information.
#3. Use Relevant Keywords When Customizing Your Google Business Profile
If you really want your Google business profile to rank higher in search results, then you should include relevant keywords in your profile. Keywords are the words or phrases that people use to search for businesses like yours.
To find the right keywords to use for your business, just think about what terms your customers would use to find you. There are some keyword research tools like the Google AdWords Keyword Planner, Keyword Everywhere, and Ubersuggest, which you can also use to find popular keywords related to your business.
Once you’ve identified some relevant keywords, you have to include them in your business name and category. Also, add them to the business description to give potential customers more information about what you do.
By including relevant keywords in your Google business profile, you’ll begin to show up in search results when people are looking for businesses like yours. With this approach, you will attract more customers and grow your business.
#4. Choose the right categories
Categories make it easier for people to find your business when they’re searching on Google. So, it’s important to choose the right categories that best describe your business niche. You can choose up to 5 categories, so take your time to select the ones that are most relevant to your business.
How To Add Products To Your Google Business Profile
Google Business Account offers you a free opportunity to list your products and services.
Adding products to your Google Business profile is a great way to showcase your product catalogue and attract new customers. Here’s a step-by-step guide on how to add products to your Google Business profile:
1. Log in to your Google Business account.
2. Click on the “Products” tab from the left sidebar.
3. Click on the “Add product” button.
4. Enter the product name, price, and other relevant details.
5. Select a product category from the drop-down menu.
6. Choose whether to include the product in your online store.
7. Click on the “Publish” button.
Google would take some time to review this listing before it’s published. That’s it! Your product will now be visible on your Google Business profile.
Other Business Tools Present In Google Business Account
There are many business tools present in Google Business Account which can help business owners to manage their business and get more insights about their customers. Below are some of these:
This is an analytics tool that you can use to track the stats of your Google business profile and the engagement it gets on SERP. You can see how customers searched for your company, where customers view your business on Google, customers’ actions, phone calls, photo views, etc.
This tool provides business owners with insights into their customers and their behaviour. This can help them to understand their customers better and make better decisions about their marketing and sales strategies
This tool provides businesses with reports about their performance. This can help them to track their progress and identify areas where they need to improve.
This tool helps you see the reviews that your customers are leaving on your Google business profile. With this tool, you can see, moderate, and reply to the reviews that your customers are sending.
In this section of your Google business account, you can make announcements, and offers, promote events, announce promos, showcase a product, etc. This helps you communicate to your customers, time-sensitive information like the current news about your company to keep them updated. These updates are posted on your Google business website
This tool helps you create and manage a web profile containing your business logo, business description, contact details, business hours, posts, etc on a free Google domain that ends with the suffix ‘business.site‘. You can create and manage this Google website on your Google business account. You can also collect reviews on this website.
In this section, you can see messages sent by your customers and also respond to them directly.
This tool will enable businesses to create and manage their marketing campaigns. This can help them to reach their target audience and promote their products or services.
This tool allows businesses to manage their customers. This can help them to keep track of their contact information, order history, and other important data.
This tool allows businesses to manage their inventory. This can help them to track their stock levels to know when to refill. Also helps them to manage orders
10. Google Analytics
This tool helps businesses to track their website traffic and understand their customers better. Businesses can also use Google Analytics to track all conversions, goals, and eCommerce data.
11. Google AdWords
This tool helps businesses to create and manage their online advertising campaigns. Businesses use AdWords to reach their target customers with ads that appear on Google search results and other Google properties.
12. Google Sheets
This tool helps businesses to create and manage spreadsheets online. Businesses can use Sheets to track data, create charts and graphs, and collaborate with others.
These are just a few of the many business tools present in the Google Business account.
Google has offered businesses free and useful tools to help them get better branding and visibility for their business. One of such free tools is Google business profile. This tool helps you get a free profile of your business on the web which helps prospective clients easily discover your business with local searches.
This free tool from Google has so many advantages it avails to business owners, some of which are improved discoverability, more organic Reach, beginner-friendly interface, comes for free, improved patronage, branding, and helps you gain social proof from reviews, amongst others.
In addition, Google business profile also offers you free customizations that you can add to further personalize and brand your profile to make it easily recognizable on search.
It also offers free tools that help you get the most out of your Google business profile.
When you create a Google Business Profile, it is a great way with which your business can be promoted and helps potential customers find you. Plus, it’s a free online tool and easy to use!
Start now to create your account, waste no time! Act Now! Follow the link below to access google business manager to create your Google business profile