Business opportunities are everywhere, in fact, a lot of people come up with ideas of different sorts everyday but frankly, they may not be viable business opportunities. The big question here is: How can one identify a true business opportunity? The choice of a particular business opportunity can be challenging and would require one to be very objective before drawing a conclusion. The following are not limited to some of the factors that require consideration when identifying a real business opportunity:
Must meet need in the market
For a business idea to be regarded as business opportunity, it must meet a need in the market. Foremost there must be a kind of evidence of a need and people looking for solution. Example: there may be unhappy customers from an already running business and the existing entrepreneur has not put enough efforts in satisfying these customers, this will present a gap or vacuum that needs to be filled. A prospective entrepreneur needs to pay close attention to some of these basic things that customers complain about, their challenges etc. This is a sure way of spotting a real business opportunity; an opportunity that could be transformed to must meet a need in the market.
Must have credible experience
People often start their businesses without proper business background or knowledge. Such will always be destined to fail. Expertise needs to be there in some capacity if a new business opportunity must succeed. Certain great business ideas may present themselves but if the required expertise to transform them into profitable business(es) are lacking, then they remain just great ideas. So if you are an entrepreneur and you are faced with a new business idea, go and make research out there if it is something you can do or on the other hand, involve a third-party expertise to do; this will guide you to knowing whether your new idea would be feasible or not.
Must have access to resources
Resources here may entail advisers, team members, equipments, and funding etc, required to help you lunch your new idea into real business. As an entrepreneur, you have to decide whether you have the right team, capital, supplies etc for your prospective business. Business idea in which you can put together these resources to make it happen or transform it into profitable business, is a good one.
Must have costumers readily available
Are there costumers who are ready to buy the product right now? Are there people waiting for your products as soon as you start production? Are there other people who are ready to buy your idea? You may even start with a prototype of your product and test for potential customers. You may also carry out a market survey to see the number of people willing to buy the finished product. If you have a business idea and all of the above as regard it tends to positivity, then your business idea is worthy to be taken to the next stage. It’s a good opportunity